Outbound & Lead Generation Specialist / BDR (m/w/d)

With us, you can expect globally distributed, international teams, flat hierarchies, and an open company culture that invites you to get involved. Mobile work and flexible working hours are part of our everyday life. Do you want to be part of an innovative company whose solution digitizes the workday across various industries? Then join our team!

As an Outbound & Lead Generation Specialist / Business Development Representative (BDR), you will take ownership of shaping and building our sales pipeline across the Central Europe region. You will identify and engage high-potential target accounts, design effective outbound campaigns, and turn outreach efforts into qualified sales opportunities.
Working closely with Marketing, Direct Sales, and our Partner ecosystem, you will help develop innovative campaign strategies while continuously improving our outbound processes through data-driven insights and market feedback.

Your Responsibilities:

Outbound Campaign Management

• Own the design, execution, and continuous optimization of multi-channel outbound campaigns across phone, email, LinkedIn, and other social selling platforms.
• Collaborate with Marketing to define and refine Ideal Customer Profiles (ICPs) and prioritize outreach based on buying signals, trigger events, and account potential rather than activity volume alone.
• Leverage AI-powered tools for lead generation, campaign optimization, and personalization, while testing and scaling new messaging approaches, outreach sequences, and engagement tactics.

Target Account Prospecting & Business Development

• Identify, research, and engage target accounts through cold calling, personalized email sequences, and strategic outbound campaigns.
• Schedule qualified meetings and transition opportunities to Direct Sales or Channel Partners based on an established SQL qualification framework.
• Maintain accurate CRM documentation, including business challenges, use cases, stakeholder landscape, qualification details, and timing.

Process Development & Team Contribution

• Actively contribute to the evolution of our outbound playbooks, qualification methodologies, and outreach cadences.
• Serve as a trusted sparring partner for colleagues by sharing best practices, customer insights, and structured feedback from prospect interactions and pipeline reviews.
• Represent DocuWare at industry events, trade shows, webinars, and networking activities to strengthen relationships with target accounts and strategic partners.

Cross-Functional Collaboration & Performance

• Partner closely with Marketing and Sales to continuously improve targeting, messaging, and campaign effectiveness.
• Share actionable customer feedback to support ongoing optimization of sales and marketing initiatives.
• Participate in regular pipeline reviews and contribute to forecasting and opportunity planning.
• Consistently achieve defined activity and performance KPIs, including calls, emails, qualified meetings, SQL quality, and SLA adherence.

There are many good reasons to choose DocuWare – our company culture is just one of them.
At the DocuWare team, you also benefit from these perks:

• Globally distributed, international teams: You can meet us in Germering, New York, Sofia, or many other locations.
• Flexible workplace and working hours: You can work remotely or in our modern, well-equipped office – while managing your working hours flexibly.
• Personalized development: After an intensive onboarding, you’ll regularly receive tailored training (including conferences and internal team-building activities).
• Well-deserved relaxation: In addition to 35 vacation days per year, we offer a wide range of sports and massage options, a foosball table, and a relaxing lounge area.
• Healthy nutrition: Together, we enjoy Fairtrade coffee with organic milk or oat milk, snacks, and fresh fruit – all free of charge – as well as subsidized lunches from the Foodji fridge.
• Team spirit: Regular events for employees – virtual or on-site – help build togetherness.
• Sustainability and social engagement: DocuWare stands for paperless work and supports volunteer organizations and local sports clubs.
• Great accessibility in every way: Come to the office with the leased e-bike (Jobrad), by S-Bahn, or via the A96/A99 highways (you can charge your e-car on-site for free).
• You plan ahead & we support you: DocuWare subsidizes your company pension!
• And last but not least, a stable job: In our long-established and constantly growing company, you get a permanent position.
• We always use the latest technologies: Learn more on Stackshare!
• Unique benefits: Choose one of three great options (Bonago, E-Gym, or subsidized Germany ticket) according to your needs.
• 30 Days Work from Abroad: Gain international experience and broaden your horizons.
• Family First: Preferred enrollment in our selected daycare in Germering (no guarantee).
• Buddy Program: You'll get a buddy who makes your onboarding easier and supports you during your first weeks at DocuWare.

For even more insights, feel free to check out our Instagram!

Lea Thanner-Najjarmansur
Recruiting & Employer Branding Specialist ​